Irving J. Rein, Philip Kotler, Martin Stoller, Phillip Kotler
Ntc Business Books
1.24 x 9.32 x 6.34 Inches
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This book shows how the same techniques used to market individuals into celebrities can be used by any company, cause or individual to achieve "high visibility". It explains the techniques for transformation and public relations behind the making of a celebrity; provides celebrity examples from all walks of life from athletes to business executives; shows how anyone can develop a "high visibility" formula that works for them.