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 The Internet Publicity Guide : How to Maximize Your Marketing and Promotion in Cyberspace
The Internet Publicity Guide : How to Maximize Your Marketing and Promotion in Cyberspace

ISBN:
1880559609
Author:
V. A. Shiva
Publisher:
Allworth Press
Published:
June 1997
Format:
Paperback
208 pages

Dimensions:
0.54 x 9.00 x 6.00 Inches

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This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of the opportunities emerging online and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.

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