V. A. Shiva
0.54 x 9.00 x 6.00 Inches
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This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of the opportunities emerging online and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.