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 World Wide Web Marketing : Integrating the Internet into Your Marketing Strategy
World Wide Web Marketing : Integrating the Internet into Your Marketing Strategy

ISBN:
0471315613
Author:
Jim Sterne
Publisher:
John Wiley & Sons
Published:
October 16 1998
Format:
Paperback
416 Pages
2nd Edition
Dimensions:
0.90 x 9.20 x 7.42 Inches

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Music businesses are jumping on the Web at lightning speed -- but being first and being best are very different.

Written by an expert on Internet marketing, this non-technical guide to Web marketing strategy offers tested tips on everything from managing your image to finding customers and selling products to monitoring your success online.

And you'll learn from the experiences of marketing managers in a range of industries.

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